Bruce Jocobs' journey from a happy-go- lucky New Yorker to becoming Bir Krishna das Goswami, a spiritual leader of the International Society for Krishna Consciousness (ISKON), was not an easy one. He faced opposition from his business-oriented family, friends and relatives but did not look back after realising he had found his chosen path.
A part of his responsibility is to travel to more than 20 countries each year, meet devotees, inspire new followers and spread the beliefs of the organisation.
He was in Labasa recently meeting devotees and a brief chat with him revealed the other side of this science graduate.
The devotee said from a very young age he started looking for the meaning of God.
As a teenager, he started reading all the scriptures he could lay his hands on. After trying out with many sects, faiths and forms of meditation, he was still not satisfied and at the age of 18, he became vegetarian.