MUMBAI, INDIA (IT) — Colors to advertise new TV channel and the show Jai Sri Krishna in both McDonalds and ISKCON temples.
Colors, the new entrant in the Hindi general entertainment GEC) space, has a launch marketing and promotion budget of Rs 350-450 million, sources in the industry say. The plan includes a high profile coverage in top 90 cities and towns, spread across the Hindi speaking markets.
“I can't comment on how much we are spending, but it is the biggest marketing campaign ever in Indian television industry,” avers Colors marketing head Rameet Arora.
news.iskcon.com
Colors, the new entrant in the Hindi general entertainment GEC) space, has a launch marketing and promotion budget of Rs 350-450 million, sources in the industry say. The plan includes a high profile coverage in top 90 cities and towns, spread across the Hindi speaking markets.
“I can't comment on how much we are spending, but it is the biggest marketing campaign ever in Indian television industry,” avers Colors marketing head Rameet Arora.
news.iskcon.com